Amazon Marketing

Unpacking which search terms are most valuable to a seller’s business, as well as monitoring and increasing product discoverability, is a core aspect of long-term growth on Amazon.

• Product content/title analysis and enhancement recommendations.
• Reorganization of product catalog structure to tune for product discoverability.
• New Brand Registry program execution.

• Product content quality is a significant factor in influencing both organic rank and detail page conversion rates. Knowing which keywords to focus content around and having the resources to write out the copy for individual ASINs.
• Creative Briefing Process to ensure product copy is on message.
• Rich Keyword Enhancements that are informed by data.

Continual monitoring and evaluation of inputs that drive:

• Buy Box ownership.
• Feedback/Review management.
• New product launch strategy.

Advertising on Amazon is a powerful way to profitably grow sales performance. More importantly, having the knowledge, technology, and resources to diligently manage and optimize ad performance is key to sustaining long-term profitability.

• Full management of Sponsored Products campaigns across entire product catalog.
• Implementation of bid management to scale product-level bidding.
• Keyword/search term mining from automatic Sponsored Products campaigns.
• Comprehensive advertising reporting.
• Gold Box/Lightning Deals.
• Amazon Marketing Services (AMS) campaigns.